Initial Winery Audit – This is a comprehensive inquiry into the structure and fundamentals of your current or desired business. We will assess and address the core functions of your current operations and upon investigation, match our findings to your desired results. We will then create a proposal that will address your various needs, and how our team may be able to assist in the process. Our firm works with a dedicated group of experienced professionals able to address every aspect of running a successful winery.
Winery Operations starts from the fundamentals. Like all businesses, a plan and plan to execute must be created and utilized. This is the creation of the business, the functionality of the business, and necessary measures and resources needed to run your winery successfully. This starts with designing or optimizing your ideal winery, and bringing solutions to the table on all points of the building and business of wine. Our team is ready and able to help with any and all aspects of winery operations, from legal, compliance, accounting, taxes, and financial strategy to human resources, recruiting, logistics, and strategic planning.
Your sales channels are your lifelines when it comes to running a successful winery. It is important that they work efficiently and symbiotically to not only promote and sell your product, but almost, if not more importantly, your brand. Our team comes armed with the know-how of running successful wholesale and distribution programs, from National and regional distribution and sales, to specially designed wine clubs, wine events and tasting experiences. We will address the needs of both channels by product and where the most opportunity and gain may be, and how to execute accordingly. We will design a strategy around your COGS, necessary margins for profitability, and areas for growth. We will look at and design a sales plan that will ensure success in all elements of your business.
– Distribution Outreach and Partnership
– Wine Club/Mailing List Design
– Website Design & Infrastructure
– Phone campaigns & E-commerce
– Direct Sales Planning & Implementation
Your people are your brand. The people you hire to work with and sell your wine are at the forefront of your success in the wine business. We will work to find the best team to help implement your vision.
– Tasting Room Education and Training
– Wine Pairing Education and Curriculum
– Wine Education for Staff
Wine is about experience. Period. In order to sell your product and brand, consumers need to know it, feel it, taste it. It’s as important to your business vitality as is your actual product. We will assist in preparing a strategy that will take your product and brand to the next level, and bring the whole of your mission together.
Spreading your message is one of the most critical aspects of your business, really any business, in this day and age. It is integral to build necessary relationships with the press, wine writers, and reviewers.
We believe that the most successful wineries start with the end game in mind. From grape to glass is a term used for just how intentional this process is meant to be. Everything that happens in the farm, in the winery and in productions affects the brand and the bottom line. Our team is here to look at these structures, efficiencies, and processes to streamline the visions in farming and production.
Elixir Winery Management was designed to specifically address the special needs of start up or newly acquired wineries. We understand the circumstances and how vital it is to have experts at your side to assist in transitional times. We have designed our team specifically to facilitate in these exact situations where high-end expertise is necessitated upon short notice. Our team is capable of stepping in and leading in the sometimes murky waters of new or newly acquired businesses, implementing a successful business strategy, while recruiting, hiring and training the staff that will see your vision through to the end. It is a one-stop shop of winery professionals able to dedicate themselves directly to your business in a crucial time in order to build the foundation for sustainability and success.